Greenbuild 2011 in Toronto is complete! The closing plenary on Friday was a pleasant mixture of inspiring presentations, rousing calls to action and jokes about Canadian accents. Fortunately, the Canadians were the ones doing the joking so no international tension was sparked.
The session started with a bang for me on a personal level. Judith Webb, USGBC Vice President for Marketing introduced Scot Case from UL Environment (a major sponsor of the conference) and she explained that she met Scot at Speak Green, the June conference I organized while I was at Urban Green Council. She even spent a sentence describing what the conference was about. I was pretty thrilled to have something I played a central role in lauded in front of the entire Greenbuild conference.
For his part, Scot Case gave one of the only sponsor speeches I can remember that seemed heartfelt and didn’t include a laundry list of accomplishments. He told us why he was excited to be in the room (because many of his heroes had stood at the same podium) and why UL Environment wanted to support the event (because they want to be at the forefront of certifying the impact of materials and products for buildings.) Kudos to UL for letting him do it his way.
Four speakers comprised the closing plenary, or to be exact, four speakers, one video and one pinch hitter.
The Canadian benchmarking program is similar to the US EPA Energy Star program. It’s voluntary, for instance, and some of our discussion focused on the impact if NYC’s Greener, Greater Buildings Plan- which mandates benchmarking. On the one hand, voluntary benchmarking has, of course, low participation. But mandatory benchmarking, while creating a much greater data pool, may encourage gaming a system that is, by necessity, a self reporting process. Obviously, because I am familiar with the NYC program I found the Canadian program the most interesting. They have been through a couple rounds of reporting and are starting to see the returns on retrofits. 









