The New York Times has a ton of stuff on green issues today, from the sublime to the ridiculous. There’s an Op-Ed on Climate Change by Mikhail Gorbachev and an article about Greenpeace targeting Facebook for their reliance on coal plants to power their data centers.
Greenpeace started its campaign in February, urging “ The So Coal Network” — a play on Facebook’s “social network” identity — to “Unfriend Coal,” which it calls “the dirtiest source of energy and largest single source of pollution in the world.”
Following on the data center issue there’s a great piece on European Union efforts to significantly increase the energy efficiency of their data centers. Seriously- the Europeans are cleaning our clocks on this stuff- they are way out in front of us. While the EU works on advancing energy conservation where it counts we have to beat back attempts to eliminate one of the only clean energy laws in the US. The Times has a nice editorial on the resounding defeat of the efforts in California to kill their enormously successful Climate Change law.
All of this is book-ended by a style-type piece on upcycling and the growing culture of seeing waste materials as a resource rather than a nuisance to be disposed out of sight, and a business section item on the many bond funds out there working to finance clean energy investments. This last piece has a lot of great stuff on progressive bond funds but makes one of the most common and most unbelievably frustrating mistakes about the economics of climate change. They open the piece with:
Financial experts may debate how much it would cost to shift the world to a low carbon economy, but they agree on one thing: the amount would be phenomenal.
It’s a snappy way to start but totally ignores the issue at hand, namely, our options. Shifting to a low carbon economy might entail spending significant sums of money but it will not be “expensive” when compared to the other options. As Amory Lovins has pointed out, “The good news about climate change is that it’s cheaper to fix than it is to ignore.” Yes- reorienting our infrastructure to clean and green energy sources will cost money, but the repercussions of just burning all the fossil fuel the planet has to offer as quickly as possible will cost even more. This is simple math, folks.




James Russell has a great 













