
Like a lot of people, I look forward pretty keenly to major announcements from Apple. When Steve Jobs takes the stage I often find myself glued to video or transcripts. I am not a full-time geek- I don’t subscribe to Wired, I don’t know what API means and I have never paid the slightest attention to product announcements of any other tech firm. But Apple is different. They are an integral component of the American zeitgeist today. Whether your principal interests are design, marketing, technical innovation, or business strategy – they are an organization that everyone wants to know more about. When they announce plans (or, more correctly, when they announce upcoming announcements) a huge portion of the educated class leans forward to listen.
So if you follow the tech space at all you are no doubt aware that Steve Jobs’ WWDC 2011 Keynote was last week. Typically I leave these announcements fascinated by how quickly the technology on offer is changing (I know, duh) and inspired in a few small ways by the design execution of these innovations. But last week when I read Engadget’s live blog of the event over lunch I found myself, well, seriously depressed.
The major tech news in the presentation revolves around cloud computing, iCloud in Apple-speak. You’ll be able to sync loads of stuff in the cloud- mail, music, photos, documents- for free. Veterans of Apple presentations will know they follow a very strict format. Black background, simple white text, huge glossy images of screens and products. It’s as if the presentation itself is a device, with the audience glued to the massive “screen”- replicating almost exactly the way many of us find ourselves transfixed by our iPhone as we wait for a train or walk down the sidewalk. Humans seem prone to a weirdly unconscious connection to these backlit screens. Maybe it was because I was in the midst of this trance that I found myself so shocked when Steve Jobs finished his presentation with some images of the real world. To demonstrate that they are “serious” about this iCloud service, Jobs provided a short tour of their newest data center- and it is massive.
Weather is what’s happening in the air around us, and climate is how it is, long term, where we are. At least, that’s what we used to mean, back when a location came with a climate: temperate, tropical, sunny, or moist. Seasonal variations were part of the idea of climate – summer, winter, monsoon, mistral – but there was little room for other change within the concept. On the other hand, the weather changes constantly, giving us a way to make conversation in elevators with total strangers or romantic rivals.
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