When the EBie Awards™ moved from conception to reality almost a year ago, we felt strongly that the program had to be exceptional on many fronts—the award criteria, the jury, and the winner’s trophy, to name a few.
Retrofit projects aren’t necessarily glamorous, but they’re incredibly important and impactful. We needed an award with these same qualities—and a dash of sophistication.
We started from a good place, when Fiona Cousins of Arup fleshed out the EBie award categories and came up with a great name. Now we had to pull it all together with branding that was celebratory but still weighty.
We sought advice from some great design professionals, but chose Mark Pernice of Matic to do the EBie logo, website, and award. Said Mark:
“We wanted something beautiful in its simplicity, something familiar but progressive, of the earth but ethereal, organic in material but not in aesthetic. The cube represents many of this with significant meaning to the human psyche.
The award design is about how different people approach similar challenges with totally different solutions. The award cubes have the exact same shape and construction, but positioned differently they appear distinct from each other.
We looked to Bioresin for its affordability, soft smoky aesthetic, and unique material. Each year we can change the color to create a series—furthering the message of sustainable design for years to come.”
Once we had a working design (see 3D rendering below), we had to some investigative work on the suggested material, Bioresin. We’d already ruled out glass due to its significantly higher cost for making a custom award.
Urban Green Board Member and SOM Technical Director Nick Holt ran it by SOM’s Specifications Team. The verdict?
“As an improvement to the resin family, Bioresin appears to be a very good step forward—reduced, though not eliminated toxicity, rapidly renewable, biodegradable–which is a story that has worth.”
Here at Urban Green, we often talk about how sustainability isn’t about holding out for the best solution, but demanding increasingly better ones. We think Bioresin fits the bill.
More important, we hope it inspires you to win an EBie.